He is more conscientious and his comedy has more serious undertones than that of his contemporaries. He often targets hypocrisy in Indian society and politics and uses satire well to point out contradictions which are often taken for granted by people. He is also well known for his readiness to spoof almost any celebrity. He is mostly popular with urban people as his comedy is of more immediate relevance to them.
In rural areas, he is less popular than other comedians such as Vadivelu, Senthil, and Goundamani. He has starred in numerous films since the early 90s as a supporting actor and now as a main comedian. He has entertained many in his most noted films such as Run, Namma Veetu Kalyanam, Dhool, M. Kumaran son of Mahalakshmi, and many others.
He is famously called as “Chinna Kalaivanar” for his message-oriented comedies.
Vivek will appear in other films to come. He is most expected in the upcoming film Sivaji starring Rajinikanth and Shriya Saran. Vivek is playing the lead in the movie “Solli Adippen”.Recently the CD release for Solli Adippen was held and Superstar Rajnikanth, Director Shankar, Director K. Balachander presided the function.
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